Summit: ldn15


Length: 30:06


In creative and cultural environments, storytelling has been critical for effective communications for a long time. Most objects and performances contain a wealth of stories waiting to be told.

This panel aims to explore new forms of storytelling enabled by technology. Which formats are best suited to different technical platforms, from photo essays to long-form? What are the latest examples of web-native storytelling and documentaries, utilising the multimedia nature of the internet? How do you craft a compelling narrative, selecting the elements that people are going to be interested in?

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This talk is presented by

Rupert Goold - Artistic Director, Almeida Theatre

Rupert Goold is Artistic Director of the Almeida Theatre.

He was appointed in February 2013 and took up the post full-time in September 2013.

Rupert’s association with the Almeida Theatre Company began in 2008 when he directed Stephen Adly Guirgis’ The Last Days of Judas Iscariot.

His world premiere production of American Psycho was based on the novel by Bret Easton Ellis and co-produced with Headlong and Act 4. Although programmed by Michael Attenborough, it was Rupert’s first directorial Almeida production as Artistic Director, running from 3 December 2013 – 1 February 2014. American Psycho opens on Broadway Spring 2015 at the Gerald Schoenfeld Theatre.

In 2014 Rupert directed the World Premiere of Mike Bartlett’s new play King Charles III. Following a sell-out run at the Almeida, King Charles III transferred to the Wyndham’s Theatre, is currently on a UK Tour and opened on Broadway 1 November 2015 at the Music Box Theatre.

Rupert was Artistic Director of Headlong Theatre from 2005 to 2013, Associate Director at the Royal Shakespeare Company from 2009 to 2012, and Artistic Director of Northampton Theatres from 2002 to 2005. He has twice been the recipient of the Olivier, Critics’ Circle and Evening Standard Awards for Best Director.

As a freelance director Rupert has directed revivals, opera, musicals, new plays, farce, pantomime, youth theatre, installation work, comedy and Shakespeare (including two films) around the world and for a wide range of commercial and subsidised organisations. These projects include, on Broadway, Enron, Macbeth with Patrick Stewart, for the Almeida Theatre, King Charles III, Merchant of Venice, Medea. Founder, Headlong Theatre, Faustus, Six Characters…, King Lear, Enron, Earthquakes in London, Decade, The Effect and other, Made in Dagenham (Adelphi), BAFTA- winning Richard II (BBC), Macbeth, 2011 Peabody Award (West End, BBC), No Man’s Land (Duke of York’s), The Glass Menagerie (Apollo Theatre), Time and the Conways (NT), Turandot (ENO), Le Comte Ory (Garsington Opera).

This year, Rupert’s first feature film, True Story, was released, starring James Franco and Jonah Hill.

Matt Andrews - Chief Strategy Officer, Mindshare

Matt joined Mindshare in 2012 as Chief Strategy Officer. Prior to this, I was Head of Communication Strategy at creative agency Mother, Head of Strategy and Joint MD at media agency Vizeum and a Partner at strategic consultancy Michaelides and Bednash.

Matt leads the strategic team at Mindshare, responsible for delivering communication strategy and creative media ideas.

Jemima Rellie - Director of Content and Audiences, Royal Collection Trust

Jemima Rellie has 20 years experience in cross-platform content creation, promotion, management and exchange in both commercial and not-for-profit sectors. She is passionate about cultural heritage and digital technologies, and how combined they can enhance critical engagement and enrich lives.

Jemima is currently Director of Content and Audiences at Royal Collection Trust. She leads the teams responsible for on-demand resources and scheduled events, produced to engage the widest range of visitors more deeply with the Collection and Palaces. Productions include souvenir books, exhibition catalogues and stand alone titles; performances, lectures and courses; as well as onsite interpretation, including multimedia guides, films, websites and apps.

Previously she was Assistant Director of Communications and Information Resources at The Getty Conservation Institute. In 2001, she was hired as Tate's first Head of Digital Programmes, with responsibility for all public-facing digital content, including a bespoke online programme crucial to establishing Tate Online as the fifth Tate gallery and a leading destination in its own right.

She started her career working in book publishing and at new media startups. Jemima speaks and consults internationally on issues facing the cultural sector in the digital age.

Matt Adams - Co-Founder & Artist, Blast Theory

Matt’s first passion was theatre. Acting credits include The Ghost Of Oxford Street directed by Malcolm McLaren for Channel 4. He studied English Literature at University College London and co-founded Blast Theory in 1991 with a group of friends who worked at the Renoir Cinema in Bloomsbury.

Matt helped found the New Work Network. He co-curated the Screen series of video works for Live Culture at Tate Modern in 2003 and curated the Games and War season at the ICA in London in 2003. He has had residencies at Kunstlerhaus Bethanien in Berlin, the Banff New Media Centre in Canada and Arnolfini in Bristol. He was a mentor for Crossover from 2003 to 2011.

He has taught widely on performance, new media and interdisciplinary practice at institutions such as the Royal College of Art, the Australian Network for Art and Technology and Pace University in New York. He has contributed to research by Ofcom, the Technology Strategy Board and the Engineering and Physical Sciences Research Council and has co-authored over twenty papers with the University of Nottingham. Matt has given talks at the Sorbonne, the Department of Cultural Affairs in Taipei, Stanford University and the Museum of Contemporary Art in Sydney among others.

He was a Visiting Professor at the Central School of Speech and Drama from 2007 to 2014 and is an Honorary Fellow at the University of Exeter. He is a member of the South East Area Council for Arts Council England and is Vice Chair on the Board of Trustees for Lighthouse. Matt was named one of the top 100 Digital Power Brokers in the UK by Wired magazine in 2010.

Will Hayward - Chief Commercial Officer, Dazed Group

Will Hayward is in the newly created role of Chief Commercial Officer for Dazed Group, managing a team of more than 50 people across creative, digital and advertising.

Formerly Vice President, Europe for BuzzFeed, Will was responsible for expanding all social advertising partnerships and operations in the region. Prior to BuzzFeed, Will was the Director of Integrated Marketing Solutions in Europe, Middle East and Africa for The Wall Street Journal, looking after key advertiser initiatives, research and thought leadership.