Lessons from Mona: creative start-up, museum… & the world’s weirdest caravan park

Summit: syd19


Length: 26:22

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This talk is presented by

Robbie Brammall - Director of Marketing & Communications, Mona

Robbie is fortunate enough to be the Director of Marketing and Communications at one of the world's most creatively driven start ups - The Museum of Old and New Art. That means he gets to do a bunch of fun marketing stuff for a museum (Mona), a winery (Moorilla), a brewery (MooBrew), some music festivals (MOFO), an amazing restaurant (The Source), a convention and accomodation business, and hopefully the world's weirdest caravan park. And he get to do all of that in beautiful Hobart - the best place in Australia for scallop pies and raising girls.

In regards to Robbie's career, whilst he might have started in marketing, he quickly moved into the world of advertising, where he was able to travel the world working at great agencies like DDB, Saatchi & Saatchi, George Patts Y&R, and Clemenger BBDO.

Over the years Robbie's work has been recognised at all the major award shows, but the high point was definitely having his work for Devondale win back to back campaign of the year in Australia. That was no mean feat, given when he took over the business it was doing Brand Power ads with an animated cow.

Anyway, it turns out all those years of advertising shenanigans were actually preparing Robbie for the daily shenanigans at the best, bravest and most creative client in Australia - Mona.