Andrew McGuinness - CEO, Layered Reality on their major new immersive show, Elvis Evolution & Gunpowder Plot (Tower of London)

Andrew is CEO of Layered Reality, the leading digitally based immersive entertainment business. The business has pioneered the use of Layered Reality - combining VR and other digital tools with full theatrical sets and physical sensations - to create innovative, truly immersive experiences including Jeff Wayne's The War of The Worlds: The Immersive Experience and The Gunpowder Plot immersive.

The business has won a number of high profile awards, been recognised with an EPIC Megagrant (given to the world’s most innovative digital innovations) and its attractions are ranked in the top 10% of all attractions globally on TripAdvisor.

Prior to that he spent two years running freuds and the decade before that running two businesses he founded: Beattie McGuinness Bungay (BMB) and Seven Dials.

Andrew was made CEO of TBWA\London aged 32 and has worked across Australia, New York and Mumbai. Outside of the day job he has worked on two general election campaigns, Chaired the Advertising Association overseeing a £19b industry and currently Chairs the PE backed architectural visualisation business, The Boundary.

Merel van Helsdingen - Founder, NxT Museum (Amsterdam)

Merel van Helsdingen, Founder and Director at Nxt Museum: Merel van Helsdingen has worked on Marketing and Partnerships for tech, music and entertainment companies in London (Apple, BBH, Crowdmix). She specialised in digital marketing and entertainment partnerships at BBH, working with the likes of Rovio and Universal Music. Merel’s passion for new media, film and music, combined with her entrepreneurial flair, inspired the idea for Nxt Museum in 2018. Between 2018-2020, Merel built Nxt Museum from scratch, from the concept, to fundraising and artist liaison, with the support of her network of advisors. She holds a Bachelor's degree in Media & Culture and a Masters in Marketing.

David Rosenberg - Artistic Director, Darkfield; Co-Founder, Shunt

David co-founded Shunt to pursue an interest in the role of an audience in theatrical productions and directed all their shows: The Ballad of Bobby Francois, Tennis Show, Dance Bear Dance, Tropicana, Amato Saltone, Money, The Architects and The Boy Who Climbed Out Of His Face. Working with Frauke Requardt he conceived and co-directed The Roof, Electric Hotel and Motor Show, for which he used binaural sound recordings to allow the audience intimate access to distant spaces. David co-directed DeadClub - presented at The Place, and he is one of the team behind Wiretapper - an audio project hiding performance in public spaces.

Glen Neath - Artistic Director, Darkfield

Glen has written novels, plays for radio, for the stage and non-theatre locations, performed by rehearsed and unrehearsed actors and by members of the public who are also the audience. Projects include Wedding, Free Show (bring money) and Die or Run with Hannah Ringham, Hide with Lizzie Clachan, Unpack with Neil Bennun and Hello for Dummies and Romcom with Ant Hampton. His radio plays for BBC Radio 4 include Listen Up, Six Impossible Things, Occupied, The Long Count and a two-part adaptation of The Arabian Nights. His debut novel, The Outgoing Man, launched Portobello Books in 2005 and was shortlisted for the Authors' Club Best First Novel Award.

Glen Neath and David Rosenberg have been collaborating since 2012. Previous shows Ring (2013) and Fiction (2015), both produced by Fuel, toured extensively and had several sell-out runs in London.

Peter Tullin - Co-Founder, REMIX Summits, Board Member, Museums Victoria & Grande Experiences (The Lume), Author, 'The Immersive Revolution'

Creative entrepreneur & Co-founder of REMIX Summits - further details and full bio →

Simon Cronshaw - Co-Founder, REMIX Summits

Cultural entrepreneur & Co-founder of REMIX Summits - further details and full bio →