Responding to a near-insatiable consumer demand for unique, immersive experiences, technology has transformed the tools for telling stories and sharing knowledge across physical, digital and hybrid spaces. In this session, several creative leaders at the forefront of experience design share their insights in creating memorable, immersive experiences that inspire.
This talk is presented by
Andrew McGuinness - CEO, Layered Reality - Jeff Wayne’s 'The War of the Worlds: The Immersive Experience'
Andrew McGuinness is CEO of the pioneering and multiple award winning digital entertainment business Ellipsis Entertainment and its trading brand, Layered Reality™. The company produced Jeff Wayne’s The War of the Worlds: The Immersive Experience which is a recipient of a TEA Thea Award for Outstanding Achievement in the category of Connected Immersion. Located on Leadenhall Street, the War of the Worlds experience launched in June 2019.
Completed the Advanced Management Programme at Harvard Business School in 2016. Gained first CEO role aged 32. Since then Andrew founded a Top 5 UK Independent ad agency (with offices in London, NY and Mumbai) and a leading PR business. Has held a variety of Non Executive roles from Plc to Chairing a UK trade body. Has invested in a number of enterprises including being an early stage investor in Purplebricks.com.
Merel van Helsdingen, Founder and Director at Nxt Museum: Merel van Helsdingen has worked on Marketing and Partnerships for tech, music and entertainment companies in London (Apple, BBH, Crowdmix). She specialised in digital marketing and entertainment partnerships at BBH, working with the likes of Rovio and Universal Music. Merel’s passion for new media, film and music, combined with her entrepreneurial flair, inspired the idea for Nxt Museum in 2018. Between 2018-2020, Merel built Nxt Museum from scratch, from the concept, to fundraising and artist liaison, with the support of her network of advisors. She holds a Bachelor's degree in Media & Culture and a Masters in Marketing.
David co-founded Shunt to pursue an interest in the role of an audience in theatrical productions and directed all their shows: The Ballad of Bobby Francois, Tennis Show, Dance Bear Dance, Tropicana, Amato Saltone, Money, The Architects and The Boy Who Climbed Out Of His Face. Working with Frauke Requardt he conceived and co-directed The Roof, Electric Hotel and Motor Show, for which he used binaural sound recordings to allow the audience intimate access to distant spaces. David co-directed DeadClub - presented at The Place, and he is one of the team behind Wiretapper - an audio project hiding performance in public spaces.
Glen has written novels, plays for radio, for the stage and non-theatre locations, performed by rehearsed and unrehearsed actors and by members of the public who are also the audience. Projects include Wedding, Free Show (bring money) and Die or Run with Hannah Ringham, Hide with Lizzie Clachan, Unpack with Neil Bennun and Hello for Dummies and Romcom with Ant Hampton. His radio plays for BBC Radio 4 include Listen Up, Six Impossible Things, Occupied, The Long Count and a two-part adaptation of The Arabian Nights. His debut novel, The Outgoing Man, launched Portobello Books in 2005 and was shortlisted for the Authors' Club Best First Novel Award.
Glen Neath and David Rosenberg have been collaborating since 2012. Previous shows Ring (2013) and Fiction (2015), both produced by Fuel, toured extensively and had several sell-out runs in London.