Merel van Helsdingen, Founder and Director at Nxt Museum: Merel van Helsdingen has worked on Marketing and Partnerships for tech, music and entertainment companies in London (Apple, BBH, Crowdmix). She specialised in digital marketing and entertainment partnerships at BBH, working with the likes of Rovio and Universal Music. Merel’s passion for new media, film and music, combined with her entrepreneurial flair, inspired the idea for Nxt Museum in 2018. Between 2018-2020, Merel built Nxt Museum from scratch, from the concept, to fundraising and artist liaison, with the support of her network of advisors. She holds a Bachelor's degree in Media & Culture and a Masters in Marketing.