At a time where VR/AR are all the buzz, cultural organizations are grappling with how to use virtual experiences to draw existing audiences closer. The risk is creating an enhanced experience where the technology creates a barrier or detracts from the intimacy of simply being in a space or with the collection itself.
However, when done right, immersive storytelling allows visitors to feel something "magical," personal and immediate. Barriers go down and we look, feel, and remember things we would not have otherwise.
This talk considers the Hirshhorn Eye, a web and mobile app that we are currently developing, and which will be released this summer at the Hirshhorn Museum & Sculpture Garden. Factors that informed our decisions to use Image Recognition and immersive storytelling in a new way at the museum, as well as take aways from user testing, will be shared with the audience.