Summit: nyc18


Length: 18:44


At a time where VR/AR are all the buzz, cultural organizations are grappling with how to use virtual experiences to draw existing audiences closer. The risk is creating an enhanced experience where the technology creates a barrier or detracts from the intimacy of simply being in a space or with the collection itself.

However, when done right, immersive storytelling allows visitors to feel something "magical," personal and immediate. Barriers go down and we look, feel, and remember things we would not have otherwise.

This talk considers the Hirshhorn Eye, a web and mobile app that we are currently developing, and which will be released this summer at the Hirshhorn Museum & Sculpture Garden. Factors that informed our decisions to use Image Recognition and immersive storytelling in a new way at the museum, as well as take aways from user testing, will be shared with the audience.

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This talk is presented by

Alice Walker - Director of Creative Strategy, Americas & Asia Pacific; Global Head of Antenna LAB, Interactive Design, Antenna International

Alice leads Antenna’s creative productions across the Americas & Asia Pacific. Under her leadership, the team produces award-winning audio and multimedia tours, apps, websites and other innovative projects for museums, heritage sites and attractions.

Before joining Antenna, Alice led Pentagram Design’s NYC interactive design team as Senior Project Manager. She formerly worked in educational and interpretive media roles for the Metropolitan Museum of Art, the Whitney Museum of American Art, P.S.1 Contemporary Art Center, and SFMOMA.

Alice holds an M.A. in Visual Arts Administration, with honors, from New York University, and her B.A. in English Literature and the Arts from Colorado College. She was a Fellow with the Smithsonian Institution’s Latino Center. Alice lives in Washington, D.C. with her family.

Samir Bitar - Director of the Office of Visitor Services, Smithsonian institution

Samir leads research and design improvements to the visitor experience at the Smithsonian. As the Smithsonian’s Producer he leads special projects that improve visitors’ experiences across the Smithsonian. In his work with the senior leaders, designers, front line staff, external agencies and partner firms Samir advocates for visitor-centric and market-oriented strategies across four functional areas: service design, visitor studies, marketing, and experience design. Recent projects include the development and launch of Trip Planner™, and the redesign of the Smithsonian Visitor Center. In addition to working at the Smithsonian Samir dances with Jonah Bokaer and Kelly King, with whom he performs post-modern dance. Prior to joining the Smithsonian in 2008 Samir was the Executive Director of Noemie LaFrance’s SENS Production in Brooklyn, New York. Samir has a Masters of Arts Management from Carnegie Mellon University, a professional training degree from the Merce Cunningham Professional Training Program, and a bachelor’s degree in Humanities from the New College of California. Samir currently rows crew with Washington D.C.-based DC Strokes.

Dan Michaelson - Founder & Partner, Linked by Air

Dan Michaelson is a founding partner, creative director, and technical lead at Linked by Air. Prior to founding Linked by Air, Dan was a designer at 2x4 and a designer at Pentagram. He holds an MFA degree in graphic design from Yale, and a degree in American history from Columbia University. Dan teaches the interaction design and thesis studio courses in Yale’s graduate graphic design department. Linked by Air is the designer of the popular drawing app Shrub, and the websites of the Whitney Museum, Museo Jumex, the Menil Collection, the New Museum Digital Archive, Printed Matter, ICA LA, and other cultural institutions.