Samir leads research and design improvements to the visitor experience at the Smithsonian. As the Smithsonian’s Producer he leads special projects that improve visitors’ experiences across the Smithsonian. In his work with the senior leaders, designers, front line staff, external agencies and partner firms Samir advocates for visitor-centric and market-oriented strategies across four functional areas: service design, visitor studies, marketing, and experience design. Recent projects include the development and launch of Trip Planner™, and the redesign of the Smithsonian Visitor Center. In addition to working at the Smithsonian Samir dances with Jonah Bokaer and Kelly King, with whom he performs post-modern dance. Prior to joining the Smithsonian in 2008 Samir was the Executive Director of Noemie LaFrance’s SENS Production in Brooklyn, New York. Samir has a Masters of Arts Management from Carnegie Mellon University, a professional training degree from the Merce Cunningham Professional Training Program, and a bachelor’s degree in Humanities from the New College of California. Samir currently rows crew with Washington D.C.-based DC Strokes.