Steve Smith CEO, The LUME & Grande Experiences, 23 million visitors to immersive experiences across 180 cities
With experience that spans media, broadcasting, music, entertainment, major event management, data analytics and digital platforms Steve Smith is a highly experienced and proven leader with a track record in designing and implementing business strategies that set the foundation for long term success. Steve is well-versed in International dealings with a strong and diverse senior level network spanning Australia, New Zealand, Asia, USA, UK and the Middle East. Steve has lead teams to deliver world standard content across many cultures, across multiple platforms, many times over.In Jan 2024 Steve steps into a new exciting role as CEO of global leaders of immersive arts and culture company GRANDE EXPERIENCES. GRANDE has displayed over 250 experiences in more than 180 cities to over 23 million visitors in 33 languages.Steve previously lead as CEO, ALWAYS LIVE.A Victorian Government funded initiative designed to celebrate the fact that Melbourne Victoria is “the live music capital of Australia”. Working closely with music industry, venues and media this annual program is the newest addition to the major events calendar in Australia. ALWAYS LIVE continues year on year to break attendance records via a incredibly dedicated yet small team working closely with Visit Victoria and the Victorian Government.While in Dubai (9 years), Steve lead a government charter to celebrate the cultural diversity of the UAE. He implemented a world standard creative environment that produced award winning content that was available in audio, at major events, via video, terrestrial FM radio, online, out of home and mobile.Steve is a dynamic innovator who understands the convergence of digital and traditional media.In particular Steve has experienced first hand the power of understanding your fanbase and the advantages that can be gained from a strong, well thought out strategy that prioritises consumer data. He has strong interpersonal skills and is able to influence and gain loyalty from diverse stakeholders. Steve's sporting background and and business success track record has influenced his management style which energises and empowers those who come into contact with him.