Summit: ist18

Length: 31:11

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This talk is presented by

Mark D'Arcy - VP, Chief Creative Officer, Facebook

Mark D’Arcy is VP, Chief Creative Officer at Facebook where he leads the company’s creative efforts to make advertising across Facebook and Instagram more relevant for people and more valuable for businesses.

Mark joined Facebook in 2011 and today his team, The Creative Shop, operates from more than 40 Facebook offices and last year alone helped produce several thousand projects across Facebook, Instagram, Messenger and Oculus for an extraordinarily diverse client base including 80% of the world’s top 100 advertisers.

The Creative Shop does all this through close partnerships with all the major advertising groups and collaborations with independent creators, influencers, artists, production companies, media companies and technologists.

The work these partnerships create is regularly recognized in the press for driving innovation and at leading award shows, including Cannes Lions, where Mark has served on the inaugural Innovation and 2016 Glass Lion juries.

Mark helped establish the Facebook Awards to celebrate the best creative work on the platform and in 2012, he founded the Facebook Global Creative Council.

Mark is proud to serve on the boards of AD and the IFP, Independent Filmmaker Project.

Ari Kesisoglu - Regional Director, Middle East, Turkey and Africa, Facebook

Ari Kesisoglu is the Regional Director of Facebook in Middle East, Turkey and Africa. He manages Facebook’s business across the region, helping to build an internet ecosystem that that is changing societies and economies for the better.

Before joining Facebook, Ari held senior positions at Google. He was the first employee of Google’s emerging markets team in London and held senior roles in all areas of the regional organisation including Sales, Operations, and Finance.

He is originally an entrepreneur and had his own start-up, one of the first in Turkey, which he grew from garage to profitability.

Ari is passionate about technology and the role it plays in empowering people, especially in emerging markets. He believes technology companies focused on their missions can be both profitable and a source of good for the world.

A native of Turkey, Ari holds an MBA from INSEAD and a bachelor's degree in business from Bogazici University in Turkey.