Mark D’Arcy is VP, Chief Creative Officer at Facebook where he leads the company’s creative efforts to make advertising across Facebook and Instagram more relevant for people and more valuable for businesses.

Mark joined Facebook in 2011 and today his team, The Creative Shop, operates from more than 40 Facebook offices and last year alone helped produce several thousand projects across Facebook, Instagram, Messenger and Oculus for an extraordinarily diverse client base including 80% of the world’s top 100 advertisers.

The Creative Shop does all this through close partnerships with all the major advertising groups and collaborations with independent creators, influencers, artists, production companies, media companies and technologists.

The work these partnerships create is regularly recognized in the press for driving innovation and at leading award shows, including Cannes Lions, where Mark has served on the inaugural Innovation and 2016 Glass Lion juries.

Mark helped establish the Facebook Awards to celebrate the best creative work on the platform and in 2012, he founded the Facebook Global Creative Council.

Mark is proud to serve on the boards of AD and the IFP, Independent Filmmaker Project.