The millennial generation is the biggest in history, even bigger than baby boomers. So knowing how to engage them and win them over is key for any business, institution or community to succeed.
But how do you stand out in a world where there is so much choice? It’s no longer enough to just have a cool brand or product. Millennials want purpose. They make decisions based on emotion so the ‘why?’ is now more important than the ‘what?’.
On this panel we will hear from communities who are driven by purpose rooted in human experience and who have built up loyal followings as a result.
Presented in partnership with The Dots