Summit: ldn17
Length: 34:14
The millennial generation is the biggest in history, even bigger than baby boomers. So knowing how to engage them and win them over is key for any business, institution or community to succeed.
But how do you stand out in a world where there is so much choice? It’s no longer enough to just have a cool brand or product. Millennials want purpose. They make decisions based on emotion so the ‘why?’ is now more important than the ‘what?’.
On this panel we will hear from communities who are driven by purpose rooted in human experience and who have built up loyal followings as a result.
Presented in partnership with The Dots
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Pip Jamieson is the Founder & CEO of The Dots the UK’s leading professional networking platform for the creative industries. Born out of a genuine passion to make the creative industries more productive, open and diverse, Pip launched the platform in the UK in 2014.
A secular trend is underway where whole waves of traditional service industries will disappear or radically change as they become increasingly automated. But there is no algorithm for creativity - creators are critical part of the future workforce. So if we want our children and grandchildren to have jobs and our economies to thrive, we need to support the people that bring creative ideas to life. That is what The Dots is all about; connecting, supporting and championing the people, teams and companies that make ideas happen.
An entrepreneur with a distinctive marmite laugh (you either love it or you hate it) Pip is a native Brit who has spent the last 13 years immersed in the creative industries, including executive roles at MTV Australia and New Zealand. Pip is on a mission to connect 1 million creatives and freelancers to commercial opportunities by 2018, helping build a stronger, more profitable and diverse creative sector. Pip lives on a houseboat with her husband in Kings Cross, London.
Protein helps brands and business grow. We believe a brand isn't what you tell people it is - it's what people tell other people it is. We’re a little bit different from your typical partner. We specialise in global early adopters, because they’re the people who influence the majority. We help you understand & connect with these influential audiences through our products, services and studios. We have offices in London, New York, Berlin and Amsterdam.
Leyla Tahir is Tate Collectives Producer at Tate where she commissions and produces multiplatform digital content and manages Tate’s channels for young audiences. In this role she collaborates closely with Tate Collective, Tate’s resident young people who run free in-gallery and offsite events and projects for young people aged 15–25 to experiment, create and innovate with art and ideas across all four Tate sites.
Before joining the Digital team, Leyla worked on Tate’s Young People’s Programme in London delivering learning projects at Tate Britain and Tate Modern. From the age of 17, she was a member of Tate Collective London herself, as well as other youth-led arts projects including REcreative UK, an online community and resource for young people interested in the contemporary art world and the Louis Vuitton Young Arts Project, a creative and cultural collaboration between the brand and five leading art institutions in London.
She studied BA Criticism, Communication and Curation: Art and Design at Central Saint Martins.
