Alix Cherowbrier is a visionary thinker and creative mind who has spent the last 8 years working on defining the future for brands across the world, from retail through to multi-sensorial experiences. Currently working with the founders of immersive sensorial experiences, Bompas & Parr, she works on the studio’s annual Future of Food reports, develops brand experience strategies and generates innovative ideas for clients. Alix is driven by future trends, which she defines by soaking up current culture and consumer behaviour shifts to identify the niche patterns that spark the next big thing.