Summit: ldn20


Length: 27:06


Clive Humby has a passion and talent for helping brands find the best way to engage customers in order to maximise user loyalty and retention to drive growth. He is responsible for creating the first geodemographic system, ACORN, in the 1980s. For most organisations, data is too sparse to truly understand what motivations customers and drives their behaviours. How do we therefore begin to build a 360 degree view of the user to better understand their motivations, mindsets and passions? What Clubcard did for Tesco in the 1990's; Big Data can do for all organisations today. In this keynote, Clive explores some of the latest approaches and models emerging in customer data science, and how organisations can properly leverage loyalty and a shared sense of belonging and mission.

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This talk is presented by

Clive Humby OBE - Chief Data Scientist, Starcount & Co-founder, Dunnhumby (created Tesco Clubcard & ACORN geodemographic system)

Clive has a passion and talent for helping retailers and brands to find the best way to engage customers in order to maximise customer loyalty and retention to drive profitable growth. He is responsible for creating the first geodemographic system, ACORN, in the 1980s.

Clive is Starcount’s Chief Data Scientist and a leading consultant on data and technology to both government and industry. Starcount works with some of the biggest brands both in the UK and globally and Clive is pivotal in helping set and deliver against their strategic goals. His deep geo-spatial knowledge has enabled Starcount to combine geodemographic data with both customer and new open data sets to create a revolutionary site location modelling capability.

First to coin the phrase, ‘data is the new oil,’ Clive has been transforming data insights into real strategic and financial growth opportunities for major businesses for over 40 years and across 30 countries.

Clive co-founded dunnhumby where he and his partner, Edwina Dunn, revolutionised the Grocery and FMCG industry through the introduction of Tesco Clubcard, the first mass targeted customer loyalty and reward programme.