Clive has a passion and talent for helping retailers and brands to find the best way to engage customers in order to maximise customer loyalty and retention to drive profitable growth. He is responsible for creating the first geodemographic system, ACORN, in the 1980s.

Clive is Starcount’s Chief Data Scientist and a leading consultant on data and technology to both government and industry. Starcount works with some of the biggest brands both in the UK and globally and Clive is pivotal in helping set and deliver against their strategic goals. His deep geo-spatial knowledge has enabled Starcount to combine geodemographic data with both customer and new open data sets to create a revolutionary site location modelling capability.

First to coin the phrase, ‘data is the new oil,’ Clive has been transforming data insights into real strategic and financial growth opportunities for major businesses for over 40 years and across 30 countries.

Clive co-founded dunnhumby where he and his partner, Edwina Dunn, revolutionised the Grocery and FMCG industry through the introduction of Tesco Clubcard, the first mass targeted customer loyalty and reward programme.