Targeting Millennials & Gen Z
Speakers:
Summit: per19
Length: 31:51
Combine current social, economic and political instabilities with living in a never-ending 'highlights reel' on social media, and the individual and collective mental health of our audiences is suffering. In Australia, 60% of Millennials and Gen Z respondents to the 2019 VICE youth study were anxious about life, their country and the world - a worrying trend echoed globally. Mental health ranked as the Number 1 most important issue to young people, especially for Gen Z. This talk tracks the trends and considers how best to respond.
Stephanie Winkler is an internationally recognised cultural researcher and brand strategy leader, and the founder of MAGIC GOLD: a new-era consultancy reshaping how insight and strategy are practiced across the Asia-Pacific.
Formerly of VICE and with extensive experience leading regional insight teams, Stephanie has partnered with some of the world’s most recognisable brands in tech, fashion, music, sport, retail, dating, FMCG, F&B, travel, and beyond - helping them earn a meaningful place in the cultural lives of their audiences.
A long-standing member of the REMIX community, she will return in 2025 to provide a trend briefing on the latest consumer insights and trends.
