Zara Curtis General Manager, Brand Partnerships, Digital, Licensing & Spring Productions, FremantleMedia Australia
With more than 20+ years in commercial sales, marketing and content creation across platforms, Curtis currently heads up Fremantlemedia' Brand Partnerships, Licensing, Digital and branded content production division, Spring as part of Fremantlemedia Australia.
Curtis is passionate about content, stories and brand amplification through storytelling and consumer experience. Always curious, she’s a believer in pushing boundaries in all areas while working on FremantleMedia TV brands and assets with network partners such as The X Factor, Grand Designs, Family Feud, Wentworth, Neighbors, Dancing With The Stars, Bake Off, I Own Australia’s Best Home and Silvia Colloca to name a few.
Heading up Spring the branded content division allows Curtis and the Fremantlemedia creative teams the opportunity to work with some of the countries blue chip brands and marketers in assisting with their content strategies and cross platform storytelling.
Curtis is also part of Fremantlemedias Global Branded Entertainment thought leadership group that works on upcoming trends, concepts and spaces especially in digital that can be launched with a multi-territory approach.
Previously Curtis held roles include Commercial Director News Life Media, a division of News Limited, where she was responsible for cross platform content, video development and commercialization for large brands including taste.com.au, Donna Hay, Vogue and Vogue.com.au, Vogue Living and all newspaper masthead insert publications including The Weekend Australian Magazine, Q Weekend, and Sunday.
Curtis also had more than ten years at ACP Magazines and working as part of the Nine Entertainment Group. Part of the management team, she was responsible in her last three positions for the strategic direction and implementation of creating and growing their cross platform revenues and content output and creating new revenue streams as: Director of Advertising Sales Women’s Lifestyle, Director of Advertising Strategy and prior to that Director of Creative Production. Curtis was the liaison between editorial and advertising, digital and tv for some of Australia’s' biggest brands: The Australian Women’s Weekly, Good Health, Woman’s Day, Take 5, TV Week, Shop Til You Drop, Madison, Harper’s Bazaar, Grazia, Cosmopolitan, Cleo and Dolly and managed more than 150 sales staff. Flagship properties created by Curtis included 30 Days of Fashion and Beauty, Australian Magazine Beauty Awards, 30 Days of Health and Wellbeing and Magazines Go Live.
Prior to that Curtis was working in marketing for leading luxury cosmetic houses Clarins in Sydney Australia, and Estee Lauder London UK. She started her career with Avant Card Australia. Formal qualifications include a degree in Journalism from Charles Sturt University, Diploma in Marketing, The Chartered Institute of Marketing in London and most recently Business Management and Financial Principles qualification from the Australian Graduate School of Management.