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        • I. Introduction – The Immersive Revolution (2022)
        • II. What is driving the growth of immersive experiences?
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        • IV. Empty space for immersive experiences
        • V. Clusters of Immersive Experiences: London
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Simon Swaney

Managing Director, Bates Smart

Simon draws on his experience with both the users and owners of large commercial buildings, bringing a holistic view of the social and economic drivers that are influencing the future of work. Over the past ten years, Simon has lead the growth of Bates Smart’s strategy and workplace team into one of Australia’s most highly respected strategic and future focused practices. Some of the firm’s innovative projects include Goodman, one of the first ABW workplaces in Australia, Corrs Chambers Westgarth, Australia’s first open plan legal workplace and most recently,  emerging digital businesses such Campaign Monitor. The team has also worked successfully with many other clients to facilitate real cultural and organisational transformation. Simon’s wide ranging project experience gives him a detailed understanding of commercial buildings and the interconnectedness of the changing nature of work and its influence on the built environment.

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