Scott Rigby leads the digital transformation practice in APAC for Adobe's Market Development & Evangelism group. He was previously an Adobe Industry Strategy practice lead and led the APAC Digital Marketing consulting team. He has more than 20 years of enterprise experience across digital strategy, transformation and marketing, and has previously consulted to more than 200 clients in APAC such as: Kimberly Clark, Telstra, Citibank, Samsung, Lenovo, Disney & Air China. Scott has experience across retail, finance, telco, media, high-tech, travel and govt. industries.