Ruth Shapiro has been with MoMA for over 20 years, where she has combined her interests in culture and commerce. She's had numerous roles in the Retail department including sales management, directing product and catalog development across all channels, directing the marketing and merchandising teams and most recently, heading up business development and spearheading international expansion, partnerships and licensing initiatives. Projects she has launched include a MoMA Design store and e-commerce business in Japan, a MoMA e-commerce business in Korea, a line of children's products, and collaborations with JC Penney, Home Shopping Network (HSN), FAO Schwarz and Uniqlo.