Rick Gibson CEO, British Games Institute (BGI)

Rick leads the BGI (British Games Institute), a new national agency for games culture based in Nottingham formed from the merger of the BGI campaign and the National Videogame Foundation (which includes the UK's only playable museum). A games and digital strategist for 20 years, with commercial, consultancy, policy, management and start-up skills, Rick has advised over 100 games, media and finance companies on where the commercial opportunities lie in games/gamification and how best to exploit them.