Richard Ayers Head of Digital Business Development, British Film Institute & Digital Adviser, Manchester City Football Club
Richard is a digital pluralist - a hybrid of content and commercial expertise who now runs digital agency Seven League. The company is a group of digital grey-beards who help companies accelerate their digital performance - often by embedding in interim roles, as Richard does at the BFI and Man City.
At the BFI his aim is to find new creative and commercial opportunities in digital media with the mantra of being culturally valuable, commercially viable. Establishing successful partnerships which make the most of the BFI's unrivalled film expertise and content is a core goal.