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      • Immersive Revolution (2026 Update)
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        • I. Introduction – The Immersive Revolution (2022)
        • II. What is driving the growth of immersive experiences?
        • III. How is technology enabling new possibilities for immersive experiences?
        • IV. Empty space for immersive experiences
        • V. Clusters of Immersive Experiences: London
        • VI. How are immersive experiences reshaping the arts and cultural sector?
        • VII. What’s next for Immersive Experiences?
        • VIII. Acknowledgements & Further Resources
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Phil Edgar-Jones

Director, Sky Arts

Phil Edgar-Jones is responsible for driving the vision and strategy of the UK’s only dedicated arts channels, broadcasting 48 hours of content a day across two channels. He joined Sky as Head of Entertainment in 2012 and was appointed the Director of Sky Arts in 2014. He oversees all entertainment series in production across Sky’s channels – Sky 1 HD, Sky Living HD, Sky Atlantic, HD, Sky Arts HD and Sky Movies, and it was in t