One of the industry’s hybrids, Omaid studied mathematics and got a job as a graphic designer on i-D magazine, before entering the agency world as a creative and then metamorphosing into a strategist. Having founded two agencies (Hubbard Hiwaizi McCann and Crayon) and transformed several planning departments, he has the most diverse mix of marketing expertise, gained on UK and global business across the widest range of marketing disciplines. He’s passionate about how creative technology can be used to transform how people engage with the world, with brands, and with each other. At Blippar he’s driving marketing globally, particularly to transform user numbers, inspire habitual usage and to make “to Blipp” the verb for sating curiosity.