Nicole Yershon began her career in advertising 25 years ago at Simons Palmer and GGT. She joined Ogilvy in 2000 with a brief from the chairman to “bring the agency into the 21st Century”. In doing so, Nicole has overhauled the agency’s broadcast and video editing facility, making Ogilvy London the lead agency in the Group for the management and broadcast of digital assets. In 2008, Ogilvy London’s Digital Innovation Lab was founded, fuelling unprecedented creative campaigns and building partnerships between industries and across media channels thus pushing the agency’s innovation activities.