Laura Demasi is the Research Director of the Ipsos Mind & Mood Report, Australia's longest running social trends study. Much of her time is spent in the living rooms and kitchens of everyday Australians across the country, listening to them share their beliefs, hopes and fears around the ever-changing digital world. She is regularly called on to present her work to some of the country's largest public and private companies and writes regularly on the social impact of technology for The Sydney Morning Herald.