John oversees the development of the visitor’s experience in the Sustainability Pavilion at Expo 2020 Dubai including exhibition development, operational planning and event programming. He is also responsible for managing the post-Expo transition of the pavilion into a permanent structure.

Over a 20-year career John has developed visitor experiences within many museums including the London Transport Museum. He moved to the Middle East in 2011 where he focused on start-up visitors experiences.