Summit: reboot

Length: 51:57

With accelerating trends including home working and the ascendance of e-commerce, our inner cities face deep, systemic challenges. This session explores several dynamic new business models and creative approaches as we begin to consider how we design our cities of the future.

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This talk is presented by

Adam Scott - Executive Creative Director, FreeState, Co-Author, The Experience Book For Designers, Thinkers & Makers

Adam Scott is the Executive Creative Director and Founder of FreeState. An architect and designer, he’s won a number of Cannes Gold Lions and drives our creative approach to masterplanning experiences. Adam is in his element designing experiences for global brands or multinational developers.

He’s an evangelist for the cause and travels the world meeting with key decision makers and giving talks on the future of experience design. A lifelong advocate of the truly transformational experience, his abiding passions are the experiential wonders of the English landscape garden, the Shaman, and the Las Vegas casino.

John Bull - Director - 'Terra' The Sustainability Pavilion at Expo 2020 Dubai - A Science Centre for the 21st Century

John oversees the development of the visitor’s experience in the Sustainability Pavilion at Expo 2020 Dubai including exhibition development, operational planning and event programming. He is also responsible for managing the post-Expo transition of the pavilion into a permanent structure.

Over a 20-year career John has developed visitor experiences within many museums including the London Transport Museum. He moved to the Middle East in 2011 where he focused on start-up visitors experiences.