Jenifer is the co-founder of motive, a social innovation consultancy (the-motive.com) working with large companies to position and scale their social investments. Clients include Morgan Stanley, Gap Foundation, Old Navy and the New York Stock Exchange.

Jenifer is also the founder of WHOLE WORLD Water, a social enterprise uniting the hospitality & tourism industry to raise money for clean and safe water projects around the world (www.wholeworldwater.co). WHOLE WORLD Water works to engage the hospitality and tourism industry to filter, bottle, and sell its own water, and contribute 10% of the proceeds to the WHOLE WORLD Water Fund.

Prior to starting motive, Jenifer led the (RED) organization founded by Bono and Bobby Shriver to fight AIDS in Africa. During her four year tenure (RED) raised $185 million by partnering with iconic brands including Nike, Apple, Dell, Microsoft, and Starbucks and became a global brand with a social following of over 2.5 million advocates.

Jenifer began her career in advertising on global brands including AT&T, Levi Strauss & Co, British Airways, The Financial Times. She ran the New York office of M&C Saatchi and developed the dot com business at TBWA/Chiat/Day San Francisco during the tech boom of the late 1990′s.

In 2013 she was named one of the 10 Most Generous Marketing Geniuses by Catch a Fire’s Generosity Series featured in Fast Company and recognized as one of the 40 women to watch over 40.

@motivethinks // @wholeworldwater // @jwillig