Jayant has 20+ years’ experience in marketing. In his current role he drives strategy and manages all aspects of the brand and marketing for Intel's Asia Pacific and Japan region including Advertising, Media and Social media. Jayant joined Intel in the year 2000 and spent the first 4 years as Director Marketing for the South Asia region. He has held various positions in brand and agency management and prior to Intel, Jayant was Senior Vice President and head of Contract Mumbai (part of the WPP network), a full service creative and media agency. Jayant has worked across a wide range of categories from airlines and automobiles to banking and fashion during this career. He has a reputation for challenging the status quo and is passionate about branded content, social by design, crowd sourcing, open source and maker movements. He is a regular speaker on innovation and creativity and the work he has been associated with have won several awards including several Cannes Gold, One Show, Grand Clio, D&AD, Spikes, FWA to name a few.