Prof. James Bennett is Director of StoryFutures Creative Cluster and Co- Director of StoryFutures Academy. He is the Director of the StoryTrails project, part of UNBOXED, using immersive storytelling to reimagine public space as a portal to the past and future. Delivered in partnership with the BFI, Niantic, BBC, The Reading Agency, Nexus, ISO Design and Produce UK across a network of 15 national libraries, the scheme has developed a diverse new generation of 50 creative talents across the UK. He is Professor of Television and Digital Culture at Royal Holloway, University of London. When he’s not immersed in the future of storytelling, he likes running, sea swimming and Vegemite.