Holly Tucker is founder of notonthehighstreet and now latest venture Holly & Co.  With a passion and commitment to cheerleading and championing small enterprise, Holly believes in injecting creativity and colour into business.  An advocate for building businesses with purpose at their core, Holly believes that creativity and passion will define the future successful businesses as we enter an age of automation.

Holly was awarded an MBE for services to small businesses and enterprise as part of Her Majesty The Queen’s Birthday Honours List in June 2013 and was appointed as the UK Ambassador for Creative Small Businesses by the Prime Minister in 2015.