Greg currently serves as the Vice President of Live Experiences for Netflix, where he leads a team responsible for bringing Netflix IP to life through innovative out-of-the-home experiences for members around the globe. Under his purview, Greg and his team have launched Netflix live experiences in over 16 cities including the successful Stranger Things: The Drive Into and the Nailed It At Home Experience during the global pandemic, and more recently the Army of The Dead: Viva Las Vengeance VR Experience, the La Casa De Papel Immersive Experience, the Stranger Things Retail Pop Up, The Queen’s Ball: A Bridgerton Experience and Stranger Things: The Experience.

Before Netflix, Greg was CEO of OffShore Surf and held various leadership and creative development positions in location-based entertainment, including SVP Location Based Entertainment at 20th Century Fox. While there, his projects included The Simpsons 'Springfield' Land at Universal Studios, Avatar: Discover Pandora global traveling exhibition, Ice Age: Live stage show, and Aliens: Descent VR attraction. Greg served as Creative Director at BRC Imagination Arts, developing projects for clients including GM, Bacardi, AmorePacific, Abbey Road Studios, and Guinness. Greg is the writer, producer, and director of independent feature films, Macbeth in Manhattan and Knots, and served as Artistic Director of the National Shakespeare Company.