Felicity is Director of Content for TikTok Australia where she is responsible for development of content strategy and partnerships with creator communities and media publishers.

Prior to this Felicity was the Head of YouTube in Australia and New Zealand and also the Head of Google Play Movies & TV in APAC, working with rights-holders, original content creators and technology platforms across the music, sports, television and film industries.

During her early career she worked at FremantleMedia in sponsorship and live events and Mallesons in commercial law.