Bruce Reynolds was elected as the 19th Lord Mayor in October 2025.

Bruce is an accomplished business owner and community advocate from the City of Perth Western Australia where he serves the community as the Lord Mayor.
Bruce is deeply committed to the city's development and the welfare of its residents. His entrepreneurial activities that span 27 years of business ownership that currently include founder of Crush Creative, where his team has delivered exceptional design and marketing solutions to major brands and small businesses alike, he is also the owner of Braddock’s Dispensary, a specialty coffee house that serves is a community hub. Bruce also leads Crush Realty, with a expertise in property marketing, administration and sales. His passion for community service extends to non-profit work he has served as a volunteer, board and chair roles. As the current president of Rotary City he helps facilitate significant community engagement and fundraising efforts with a dedicated team of likeminded members.