Christina Erskine Acting Chief Marketing Officer, Sydney Opera House
Chris has had the privilege of shaping the marketing agenda within some of the most recognisable entertainment brands in the world. She joined the Sydney Opera House in 2014 and is currently Acting Chief Marketing Officer, responsible for leading Mumbrella’s 2017 Marketing Team of the Year to deeply understand and inspire customer connections. Chris formerly ran the marketing for Brand Events’ (now IMG) Top Gear Festival in Sydney, in association with BBC Australia. Prior to that she worked as Marketing Manager across the Asia Pacific region of Andrew Lloyd Webber’s Really Useful Company, and was part of some of the most successful musical theatre touring productions in recent years, including The Phantom of the Opera and Cats. She believes the role of marketing leaders is to champion customer first thinking in the digital age, to find authenticity in a brand’s purpose, and to lead with passion, focus and energy in order to work with the best possible people.