Ben Liebmann works with noma, four-time winner of the San Pellegrino World’s Best Restaurant, and its trailblazing head chef René Redzepi.
Over the past eighteen months, Ben has worked with Redzepi and the noma team to open the critically acclaimed noma australia at Barangaroo, Sydney. Supported by Tourism Australia and Lendlease, the critically acclaimed ten-week “pop-up”, dubbed “the hottest restaurant in the world”, sold out in minutes and generated media coverage from around the world.
Ben also developed and co-produced a three-part noma australia documentary with ITV Studios for SBS Australia, and developed the inaugural MAD SYD: A Day of Talks and Ideas, in partnership with the Sydney Opera House. Featuring Redzepi, David Chang, Massimo Bottura, and Kylie Kwong, MAD SYD is part of a Danish-based non-profit that works for “a better world through a better meal”. A cornerstone of MAD (taken from the Danish word for “food”) has been the annual Symposium, hailed by the Wall Street Journal as “the food world’s G20” and “the Davos of food”.
Ben is also Partner at Overture Holdings, overseeing a global media and rights management business focused on the rapid convergence of food and hospitality with the media, marketing and technology sectors.
Headquartered in New York, and with offices in Sydney and Copenhagen, Overture Holdings is a boutique investment group focused upon investing in the world’s leading restaurants and entrepreneurs, and working with them to build help sustainable brands “beyond the four walls” and across multiple territories and platforms including hospitality and location-based experiences, sponsorship and brand partnerships, retail and consumer products, digital and interactive.
Overture Holdings is an investor in Noma Holdings.
Prior to joining noma and Overture, Ben was global chief executive officer of Shine 360°, the group-wide division responsible for the commercialisation and management of non-broadcast rights for the Shine Group. As CEO, Ben led the way in building MasterChef from television franchise into a multi-million dollar global business across sponsorship and promotions; consumer products including food, homewares, and publishing; digital experiences across online and mobile; and live experiences ranging from culinary travel to pop-up restaurants. Shine 360° was also on the front line of Shine Group’s activities in Branded Content and Entertainment.
Ben has spent his career in media and entertainment, previously working with FremantleMedia, Vodafone and Warner Music Group, across markets including Australia, Europe, Asia and the United States.
Having returned to Sydney in 2015 after three years in London, Ben and his family will be relocating to Copenhagen at the end of the year.