Aaron Michie is the director of The Guardian’s commercial branded content division, Guardian Labs.

Aaron, previously chief innovation officer at ZenithOptimedia.

Aaron is responsible for growing revenues and overseeing content delivery in Australia.  

Aaron Michie has been in the advertising business for over 18 years and has worked in digital, creative, media and content businesses in Germany, Spain and Australia. He has held a wide range of roles including IA/UX, concepter, project manager, suit, strategist, creative strategist, digital planner, CD, managing partner, board member and most recently, chief innovation officer. 

Aaron’s work has won a range of awards around the world, but he’s most proud of being involved in ocean preservation projects like Catlin Sea View. Aaron also holds a biochemistry degree and spends most of his free time underwater.