Remixing your business model for the future of social media

Summit: syd23

Length: 22:25

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This talk is presented by

Steve Crombie - Founder & CEO, Totem

Steve is the Founder/CEO of Totem. A digital-first media company that unlocks new revenue streams for media companies and creators - by connecting their videos with the most valuable online audiences in the world through social media. With clients like BBCW, ABC, Sony Music, Google, and Meta.

20 years of experience as a creator and consultant helped Steve build some of the world's leading brands and spearhead some of the region's most innovative and successful social video projects which generate over one billion views a month. Earning the trust of YouTube, Facebook, Instagram, Snapchat, and TikTok (also clients) as an industry leader in APAC, North America, and EMEA.

In the last 18 months, Totem created the first brand to hit 1M followers on TikTok in Australia, the No.1 show on Snapchat in Australia, the no1 Facebook channel in the world three months in a row (food and drink category- moved from 1706 ranking) and built the largest YouTube network in Australia. Steve cries after every AGT golden buzzer video and loves being told that something isn’t possible.