A consortium of cultural organisations including the English National Opera, Barbican, The Whitechapel Gallery, The Design Museum, The Royal Academy, Dulwich Picture Gallery and CultureLabel have received support from NESTA to develop a new platform to develop premium culture experiences for the consumer market. This masterclass looks at how cultural organistations can leverage their resources to monetise experience packages to a wide consumer audience.
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Angharad joined the RA in 2010 to lead the generation of partnership income with a specific focus on the corporate sector. In addition she has recently directed the opening of Keeper’s House, the RA’s innovative new space shifting them from institution to social hub and exhibition to experience. Angharad’s business development career started in the media sector devising and brokering creative client solutions across media owners from the BBC to Hearst. More recently she has crossed over from fundraiser to funder as a Trustee of the Corlan Trust, founded to support individuals looking to step out of their comfort zone.