Despite living in a world of sensory overload, authentic and unique experiences still have the power to make deep connections with people. Some are so good that we feel the need to share them with others. Immersive and interactive productions have offered a different way of experiencing culture. Technology developments have enable completely new types of experience that do not rely on physical touchpoints or geographic location. Likewise, the blurring of the physical and digital worlds also provides opportunities to develop new types of experiences.
This panel aims to explore the sophisticated strategies required to respond to these and related trends, to engage and excite audiences. How for example do we respond to an increased expectation to interact with their favourite organisations in new ways rather than passively consume? How does the growth of the experience economy and cultural consumption create new potential for creative individuals and organisations to develop new types of innovative experiences?