Luna Park Sydney – Market Analysis

Audience demands are changing and what does that mean for a Sydney icon?

What is it?

Luna Park is a much loved Sydney landmark, opening in 1935. Theme Parks are changing and REMIX produced a market intelligence report focused on aspects of the fast growing Experience Economy to assist the leadership team in their strategic planning for the future. The report focused in on the specific opportunities to develop a series of immersive entertainment at Luna Park and the first of these Dream Circus launched in December 2023.

This project was featured in the Sydney Morning Herald and and the article also refers to REMIX Summits ‘Immersive Revolution’ report which explores the future of immersive entertainment.