Summit: ldn18

Length: 13:59

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This talk is presented by

Myf Ryan - Chief Marketing Officer, Westfield

Well, I started off over in Australia, just like Westfield, but I couldn’t resist the challenge offered by the UK market. As General Manager Marketing I am responsible for marketing programmes across the UK. This can cover everything from a promotion in Westfield Derby to the launch of an entire new centre – although there’s been nothing that equals the record-breaking size of Westfield Stratford City.

What makes the Westfield organisation unique is the strong feeling of family, which I believe stems from the respect we have for the founder Frank Lowy. As a result, we are very focused and are constantly striving to do better. It takes a certain person to join the team. You’ve got to have a strong personality and really believe in your convictions; confidence can take you a long way in this business. In fact I’m hoping that in the future I will be able to work even further across the globe with Westfield.