Sydney Incubator - REMIX Summits | Culture x Technology x Entrepreneurship

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The Business of Culture by REMIX - an online course and incubator

Income generation + creative enterprise

‘Business of Culture’ is a new online course and incubator program to support organisations and individuals working in the cultural and creative industries to develop new ideas to build new revenue streams and audiences.

The digital landscape is changing rapidly and the evolution of the experience economy is providing incredible new opportunities even in the face of the disruption caused by COVID-19. Over 10 in-depth modules, discover how to take advantage of these trends and generate the resources to sustain your organisation in uniquely challenging times.

Each module includes:

video explainers to introduce you to the theory and insights of that topic;
in-depth case studies to showcase real-world examples and best practice; and
thought-provoking activities to help prompt new ideas and approaches.

Example topics you'll cover

Choosing whether to create or catch trends
Supporting innovation, inside and outside the organisation
Seeing what you do and possess through fresh eyes
How to interpret your mission for today’s users
How to use emotion and empathy to communicate

How to motivate others and navigate internal structures
Using proof-of-concepts to supercharge innovation
What bootstrapping means in practice to minimise costs
Growth-hacking strategies to amplify success
Nurturing personal armour when things get tough

Different models for making money: online, offline and hybrid
How to design smarter creative business models
Alternative sources of investment
What works (and what doesn’t) in a business plan
Crafting a narrative others can get behind

Facilitated by the REMIX Co-founders

Business of Culture is developed and led by Peter Tullin and Simon Cronshaw, the founders of REMIX Summits, and authors of Intelligent Naivety, the influential handbook for creative entrepreneurs that helped launch a new movement in the creative industries.

They have worked with cultural organisations around the globe to develop innovation projects including ACMI X, Australia’s first coworking space in a cultural institution, Alchemy (a new program to connect creative entrepreneurs and experience providers with cultural institutions to support the development of new creative experiences and businesses), StartSpace (early stage entrepreneur hub at State Library Victoria), and a crowd-sourcing website for Tate.

REMIX helps organisations and creative entrepreneurs develop new experiences, diversify audiences and unlock new income. More: Peter, Simon, their work.

REMIX Summits is uniquely placed to distil and share the stories of innovators that are reshaping the creative industries. Our summits feature the leading innovators shaping the future of the creative industries with hundreds of attendees each year and summits in locations including London, Sydney and New York with partners including Google, Microsoft and Time Out. With speakers including the CEO of Burning Man and creative entrepreneurs such as the founders of Meow Wolf, Secret Cinema, Punchdrunk, Glastonbury and TeamLab we are in a unique position to understand the trends that are reshaping the cultural and creative industries.

For the first time, our new Business of Culture course analyses how leading creative entrepreneurs have built thriving creative enterprises that balance profit and purpose. We look at how innovative cultural organisations have unlocked new audiences and generated new revenues.

BUSINESS OF CULTURE INCUBATOR (SYDNEY EDITION)

With support from the City of Sydney, the REMIX founders will work intensively with 10 Sydney-based individuals or organisations in the cultural and creative industries over six months to develop sustainable income strategies that support creative practice. By completion, participants will develop a creative concept with commercial viability, creating innovative opportunities for new audience development and revenue streams.

The Incubator is designed for cultural organisations and individual creatives. Support for the incubator participants includes:

an orientation workshop to rethink business modelling, explore revenue diversification, new approaches to audiences and experience development and a range of research and ideation tools
a six-month intensive program to work through Business of Culture course, 10x in-depth online modules to study at your own pace with hundreds of real-life examples, insights and exercises (approximately aiming to complete one module per fortnight)
regular individual mentoring calls plus a final assessment with the REMIX Co-founders
a final pitch day to receive feedback from a range of industry experts
peer support through a closed online community sharing insights and advice
free access to REMIX__Reboot_ digital summit talks on-demand, featuring 20+ leading creative entrepreneurs discussing their experiences and insights (worth $180)
free attendance at REMIX Sydney summit for inspiration and networking (worth $495)
12 months’ subscription to all REMIX on-demand talks, featuring over 500 online talks from creative leaders worldwide (worth $144)

In addition to this, a further 20 participants who are not successful in their application to the incubator will be invited to undertake the Business of Culture course through self-directed online learning, as well as receiving 12 months’ access to all 500+ on-demand talks from REMIX Summits (usual cost $439).

Eligibility and how to apply

SUCCESSFUL 2020 TEAMS NOW ANNOUNCED (SEE BELOW) & APPLICATIONS NOW CLOSED →

The Sydney Incubator is open to creative individuals, organisations (including non-profit organisations, social enterprises and businesses), teams and groups based in the City of Sydney local government area (see here for details). You can apply if you are not based in this area as long as you are providing services to it.

We aim to support the development of entrepreneurial ideas either within an existing organisation (creating new ‘products’ or business units with sustainable revenue streams) or completely new creative enterprises.

The main requirements are that:

you want to develop new entrepreneurial ideas that have a creative (and maybe social) impact and also have the potential to generate sustainable revenue streams; and
you can commit the time required to participate in the full program, which is approximately 16 days between October 2021 and May 2022.

It doesn’t matter whether you already have an entrepreneurial idea you wish to develop or not – this program can help you identify a new idea or develop and implement an existing one.

The 10 Incubator participants and 20 self-guided learning participants were selected through a competitive application process managed by REMIX Summits and the City of Sydney.

The 2021-22 Incubator Participants are:

– Brand X
– ArtsPay
– Art Gallery of NSW
– Heaps Gay
– Grumpy Sailor
– FOLK Magazine
– Secret Squirrel Productions (Underground Cinema & Immersive Cinema)
– Time Out Australia
– The House that Dan Built
– 107 Projects

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