More than 312,000 visitors have seen the David Bowie is: exhibition at The V&A. Now a whole new audience will get the chance as it draws to a close. A live cinematic event called David Bowie is Happening Now on August 12th. Live exhibitions and cultural experiences are a growing phenomena which are striking a chord with audiences. The art house cinema group Picturehouse say that content of this nature is now accounting for 12% of their gross box office revenue.