Summit: ldn14


Length: 40:35


Building an audience that follows your every word beyond hype and from word of mouth is not an easy feat as it must come across as organic and yet takes highly skilled application. This panel explores the techniques and mechanisms that could make your audience fall in love with you. What are the ingredients for success that allow you to get cut through in a competitive marketplace full of noise?

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This talk is presented by

Justine Roberts - Founder & CEO, Mumsnet

Justine Roberts is Founder and CEO of Mumsnet, an online community of parents sharing advice, support and product recommendations. She was listed number 7 in BBC Radio 4 Woman’s Hour Power List of the most powerful women in the UK, and included in the Guardian’s 100 most powerful people in the media for 2013.

Maddy Carroll - Campaigns Director, 38 Degrees

As Campaigns Director, Maddy's job is to help the 38 Degrees campaigning team run brilliant campaigns through practical, strategic and moral support. She has a varied background with stints in forensic psychiatry, restaurant management, public relations, green energy and carbon reduction campaigning. She loves ridiculously long cycling trips, roller skating and roast dinners.

Kelly Sawdon - Chief Branding Officer, Ace Hotel

As the architect of Atelier Ace, Kelly Sawdon brokers a rejuvenating handshake between business and creativity — authenticating partners with creative substance and expanding platforms for expression to outliers and innovators. Sawdon began her career at Neverstop, a multi-disciplinary marketing agency for brands like Nike, Uniqlo, Target and MSN Music, where she produced and oversaw events globally. She joined Alex Calderwood in developing and refining the Ace Hotel brand as it grew from a former boardinghouse in Seattle to an international hospitality brand and has been with the company for over a decade.

As Ace’s Chief Brand Officer, Kelly oversees the entire creative studio, including graphic designers, the architecture and interiors team, PR, events, retail and marketing, and partnerships.

Chris Wild - Director, Retronaut

Chris Wild, the founder and curator of Retronaut.com delivers surprising, thought-provoking, and amusing images of the past to his many fans every day, inviting viewers to See the past like you wouldn't believe. Number 20 on the Times of London's list of the 50 people you should follow on Twitter, Wild worked across the museum and archive world for the better part of a decade. He is guest curator for a range of digital and physical museums, and lives near Oxford, England, with his wife, Annie, and two children.

Chris' first book, Retronaut: The Photographic Time Machine, is published by National Geographic.