In 2012, CultureLabel Co-founder Peter Tullin got to spend a little time helping the team Google bring alive their vision to create a new type of space for creative collaboration between the arts and tech world’s which was finally launched last week in Paris. The Google Cultural Institute as it will be know is a physical extension of the online platform and is located inside Google’s new Paris HQ. The footprint of the Google Cultural Institute incorporates a number of different spaces. Some showcase cultural content or provide a home for events for new conversations but most interestingly others are designed to enable collaboration between creatives and technologists.
The Serpentine Curator Hans Ulrich Obrist is one collaborator who is excited by the possibilities of new forms of creative expression and distribution. He recently co-founded 89Plus an initiative to support a group of artistic talents all born after 1989 with a loose remit of helping them flourish and break the mould. He will be selecting some of these creatives to take advantage of something called the Lab which is a playground of creative digital tools such as interactive screens and 3D scanners. Institutions will also be encouraged to use the space and Google has a team of engineers working on the project to support the process and help achieve aspirations of the users.
“The Lab is not a virtual museum, nor is it a gallery, or an exhibition space. It is a work space which serves as an invitation to those working in the cultural sector to come and find new solutions using new technologies” Anselm Baird-Smith, Google
The outcomes are very open-ended but this is the exciting bit. When you put creative people in a room together from different disciplines, with some great tools and resources around some potentially ground-breaking ideas then amazing things could be invented.