Nathan Watts - Creative Director, FITCH

Nathan has been at FITCH for 11 years and in 2007 was part of the founding team of FITCH India, where he spent 3 years building a team of designers, delivering world-class design at a local level. Whilst in India, Nathan utilised his skills in format strategy and large format retailing, leading the designs for award winning Landmark and Westside shopping centres.

Nathan brings a wealth of experience from various sectors within retail and brands. He has a cross discipline approach to creative problem solving and brand experience, combining interests in communications, product, interior and digital design, and is proud to boast major commercial successes for his clients over the years.

Since returning to London in 2010 he has been the lead designer for UK supermarket group Morrison’s and has delivered global design solutions for Nokia. Nathan has more recently completed retail projects for Ladbrokes and Co-operative Food and brand experience projects for Diageo, Jack Daniels and Electrolux. Other clients have included HSBC, Tata, Vodafone, Etisalat, Esprit & Cadbury.

Nathan Graduated from Kingston University with a BA honours in Furniture & Product Design, and has previously worked for award winning consultancies JHP, Astound and Leading UK retailer Arcadia Group.