Zina is the director of Holly, Sydney's First New Media Agency. Holly produces digital products, marketing strategies and public installations working with a range of clients.

The Holly team has built responsive websites, immersive spaces and cutting edge interactives for banks, museums, theatre companies, property developers and universities. Some of their recent work was for the Australian War Memorial, where they produced the digital interactive and multimedia suite of over 100 pieces of multilingual digital signage as well as conceptualising and developing large scale cutting edge interactive experiences.

Zina’s work is the meeting place of fine art, high-end digital solutions and public installations and interventions. 

For Vivid Sydney 2015, Zina and her team built Space Folding, a towering light sculpture visualising a never-ending sequence of light and sound conducted by real time flight data sponsored by Qantas. 

Hyperplex was an an intervention within a sophisticated LED system that disrupted the media saturated environment of Westfield Bondi Junction shopping centre with a series of obscure, but subversive conversations