Timothy Shey is Director of Creator Experience and Development, YouTube Spaces, a team focused on understanding the medium of YouTube and helping creators worldwide innovate, collaborate, and develop successful channels on the platform. Some of the projects Tim has helped lead since joining YouTube and Google include the development, design and launch of YouTube Spaces in Los Angeles, London, Tokyo, and soon New York; the Creator Playbook of best practices for success on YouTube; the first-ever YouTube Music Awards in November 2013; and the development of YouTube Nation with Dreamworks Animation.
Tim was co-founder and president of Next New Networks, one of the first media companies built on distributed platforms such as YouTube, and led the company's creative and platform strategy until its acquisition by YouTube in March 2011. Next New Networks pioneered the practice of audience development and the multi-channel network (MCN) business model, assembling at the time the most diverse and successful portfolio of original programming on the Internet, including hit channels Barely Political, VSauce, ThreadBanger, Indy Mogul, Channel Frederator and Fast Lane Daily, and a network of over 100 independent creators such as The Gregory Brothers, racking up over 2 billion video views and thirteen Webby Awards, more than any online media company at the time. They also built long term, industry-leading partnerships with companies such as AOL, YouTube, and MSN and blue-chip advertisers including Warner Bros, American Express, Verizon, and Unilever.
Tim and his work have been featured in media including The New York Times, Entertainment Weekly, The New Yorker, USA Today, WIRED UK, TechCrunch, and AdWeek’s 20 Under 40. Tim’s eighteen years as a designer and producer have also included projects in television, mobile, and the web: in 1996, Tim co-founded Proteus, a pioneering interactive agency, which was responsible for the first-ever nationwide interactive TV broadcast using mobile phones during FOX’s Super Bowl XXXVI, and produced mobile phone-based interactive TV experiences for NBC's 2004 Olympics and four seasons of NFL, NASCAR, and MLB on FOX Sports. His work as Proteus' creative director also included campaigns for AT&T, Sony, Sprint, Newsweek, ExxonMobil, The Washington Post, Gibson, and Motorola, and network-wide mobile content offerings for HBO, ABC, Discovery, and FOX.