Samantha’s 18 years of experience as a creative producer in the cultural sector spans the public realm, moving image, community cohesion, education, artist and talent development, employability, live events and commissioning.

As Creative Director for the Threshold Studios, she designs, develops and implements projects that manifest the organisation’s vision and ethos locally, regionally, nationally and internationally. Committed to using arts and culture for social change and equality, she believes that digital and emerging technologies allow expansion of culture for social good and inclusion.

With a background in production, she focuses on a human-led design approach to developing cultural engagement and experience. Using data and insight to engage with audiences, artists and creatives to ensure equity of opportunity and to test and expand how culture can play a beneficial role in our day to day lives, personally, socially and economically.