Sam is currently the global director of media and innovation at GE, overseeing the brand’s use of traditional and emerging media, audience development, and the growth of GE’s distributed social media footprint. His work bridges a range of industries from digital to technology and engineering, implementing tools such as drones, consumer products, live experience, and volcanoes to redefine the narrative of GE’s century long legacy. Before joining GE, Sam was the East Coast Director at OMD’s Ignition Factory creating breakthrough new media & marketing campaigns for PepsiCo, CBS, Showtime, and Google. Sam began his career in the mailroom at ICM before becoming an agent at Paradigm Talent in Los Angeles. Sam is also a member of the inaugural Social Impact Council and an innovation advisor for the Ad Council.